Basically my main two options are:
* start another technical company and go all-in
* freelance half of the time, spend the other half on the LessPenguiny project. Monetization would be nice, but it isn't necessary. I'd sacrifice cash for impact in this area.
As for future pieces, I've analyzing my data (about 2000 observations, already coded) and I've got a lot of material on:
* why some people seem so impossibly warm
* how conversations get started between strangers (not in a pick-up way, but more in a normal day-to-day way)
* why some people are fascinating conversationalists
* compliments — are they good or do they make people uncomfortable?