The gaming press is more press than gaming; they're often people with writing degrees who are disproportionately fond of "literary" games compared to the buying public.
The real question is how influential are they today? I think they might not be that influential when it comes to AAA titles, however, some outlets are extremely influential when it comes to indie gaming, since it's a small scene where "knowing the right person" can make a difference when it comes to coverage.
My problem with the press is that there is essentially 2 categories:
- marketing outlets AKA content farms such a IGN,Gamespot who add very little value to the content they produce as they seek quantity over quality.
- pseudo-intellectual outlets like Eurogamer or Polygon which talk about gaming through the lens of "intersectionality", which is their right, but after 10 hours of work getting yield at by my manager I'm not interested in articles that are more about identity politics than the games I play when I get home.
Personally, I take more pleasure in hearing Joseph Anderson babbling about hitboxes in Dark Souls 2 and how you get critical damages even though the NPC sword stroke was PI/2 radians off your character's position, for 3 hours straight on youtube than any of the former.
Yeah, um, that won't get your average gamer excited either.
HN User 'lmm' was right, everyone from the gaming press, to the youtubers, to the people at the conferences etc, publicizing things that the average gamer could care less about. No one cares about hitboxes off by Pi/2 radians, or your "high art" narrative based games, or your slick C# or Rust based backend server and how cool it is.
The press and the youtubers are, of course, free to focus on whatever they want to focus on. I'm just saying that a lot of people out there are just using games as an escape, we really don't want all those details. And I'd go even further, a lot of games, tech, and issues they concentrate on are out and out boring!
How does that differ from movie and music press? It's pretty much the same situation - you have big blockbusters which are polished and ground down to be as widely appealing and as mildly offensive as possible. These blockbusters then get ridicoulous marketing spending which shoves them down the throat of as many average people as possible.
But studios like Telltale have no hope of even coming close to competing for that attention - they have nowhere near the marketing budget of Ubisoft, EA, Activision. They need to appeal to smaller niche audiences to not get just eaten by large publishers doing the same thing better and with more pomp.
Limited personal experience, but: the music journalists I've known really loved music. Many were in their own bands. There was a certain amount of indie one-upmanship, there was also a deep appreciation and respect for the medium in general, even when faced with genres they didn't get on with. They also spent a hell of a lot of time on music, even when not on the clock. I don't get that sense from video game journalism at all; if anything several of them seem to wish they were movie critics. The depth of detailed technical knowledge just isn't there - music and film journalists throw light both on the techniques used to make music and film, and the process of production itself, in a way that video game reporting doesn't.
Gaming journos have very little influence inside the gaming community. Many of them do not quite get that "fun" is the most central reason for playing a game. Their articles often read like someone who is hoping for a regular media house to notice and hire them, rather than a gamer writing for other gamers.
Gaming's biggest personalities are on YouTube and Twitch. ACG, Angry Joe, TB (rip), Dunkey have a significantly better say on whether a game gets played or not. Brothers a tale of sons, is one such game whose success can be in part attributed to TB pushing it very hard, on his YT channel.
Among the younger generation, let's play and streamers are the bigger influencers. At least that is what I feel like looking at my younger cousins.
There are a few good gaming review websites, but the likes of IGN, Polygon and GameSpot feel like surrogate marketting agencies at this point.
And I wish these kids would get off my lawn!
Funny, it seems to me that many gamers don't quite get that not everyone has to have fun exactly the same way they do.
I have learned to never listen to Dunkey when he says a game is "Boring" but his idea of "Fun" matches well with me.
Also I watch some of the Angry Joe reviews because despite his tired theme of being angry all the time, he does a good job extensively covering a game from a semi objective standpoint. And I know when he is hammering home the negative points he is just hamming it up for the views so I don't take them too seriously.
Meanwhile gaming press is just a random assortment of editors with different tastes and values making it harder to discern how well the game will be for me.
That's why I like giantbomb since they are only 5 ish reviewers and you get to learn their tastes pretty easily.