Link, as requested: http://blog.reddit.com/2010/07/experts-misunderestimate-our-...

I would just add that reddit’s difficulties selling its ad space—they’ve had to resort to serving Flash games and pretty pictures just to fill the advertising frame, though they spin this e.g. “Instead of an ad, here’s a flower/Just our way of saying thanks”—speak volumes about reddit’s ability to appeal to sponsors of the sort sought by Condé Nast.