There is vast case law surrounding our first amendment right to refuse this kind of coercion. No one can force you to present something as yours against your will (at least, if they want it to hold up in court).
What is more likely is that Intel won a great many more government contracts by doing this. They'd make tons of money doing it, so they did it. And if they didn't do it, their competitor would. That's how the system works in this country.
We shouldn't excuse them so readily.