Illusion of choice can definitely work -- some of my most memorable choices in games are where I _know_ it's the choice between a bad end or continuing-it works because _I_ had to actively make that choice -- but my problem with Telltale is that it dresses it in a way that makes it _seem_ like they are going to be far more impactful, and they rarely are, and there's often a second event to "correct" the choice (e.g. you saved Person A, here's where they die anyway). It breaks the illusion of choice.

You don't need big branching paths for choice to matter, it mattering in the moment is enough, but Telltale's way of making a big deal of choices makes you realise that _nothing_ ever _actually_ matters. It undermines that in the moment nature; they'd be better off just not making you expect it to come up again.