The malware doesn't have to add a new root certificate, either, though that's completely possible. The Zeus trojan [3] does "man-in-the-browser" to intercept banking information, for example.
[1] https://github.com/secretsquirrel/BDFProxy
[2] https://www.pcworld.com/article/2839152/tor-project-flags-ru...
And of course the user is going to ignore the untrusted source warning on an executable they intentionally downloaded and are trying to run.
https://www.chiark.greenend.org.uk/~sgtatham/putty/releases/...
has link
Web security has been improving a lot in recent years, but it's not yet at the point where a man in the middle isn't a relevant threat.
Edit: made HN not mangle the link.
+ It may seem like it is if your organisation gets a bunch of EV certs with the same organisation info under some bulk deal. The issuer only does the expensive manual EV steps once per period, if you're Google in January then (the thinking goes) you are still Google in June. This saves them money so it enables them to offer pretty good deals for lots of EV certs.
+ Good EV providers streamline the manual stuff in countries like the US that have their government records online. A call centre employee can do the searches, pull up contact details and phone your Head Office or whoever to confirm in minutes not hours. However this also means they won't necessarily pick up on subtle clues like why is this outfit named Myba N K ? Oh! That's My Bank but with misleading capitalisation and spacing.
+ White hats toying with EV discovered that outfits like D&B relied on in the business community to verify identity are... Not very reliable. If D&B says the Head Office is at 632 Wall Street that might be because somebody filled out a web form, not because D&B agents even checked 632 Wall Street exists let alone that the company has offices there...
And sadly, a lot of software still doesn't perform certificate pinning.
This will seem like a valid website, especially if the phishing site is done well. Not just non-technical users, I'd wager some tech familiar users would be fooled too.
The focus always being on the lock icon might not always cover it.
Safari will prevent this though.