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Tesla made it easy for them. From the SEC filing:

> 13. On November 5, 2013, Tesla publicly filed a Form 8-K with the Commission stating that it intended to use Musk’s Twitter account as a means of announcing material information to the public about Tesla and its products and services and has encouraged investors to review the information about Tesla published by Musk via his Twitter account.

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>Musk’s Twitter account as a means of announcing material information to the public about Tesla and its products and services

I do not understand why he did not hire a PR firm to run his Twitter given the high stakes of each of his tweets. This is really bad judgement on his part.

I had the exact same thought. Probably a lot of ego and hubris was involved.

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