Indeed it's hard to stay on top, but missing the internet killed them, so i wouldn't go so far as forgiving them.

They had the better part of 20 years to adjust to the new reality but just kept plugging along with dirty, inefficient retail stores poorly stocked and staffed.

How could the same company that sold mail order houses a 100 years ago look at selling over the internet in the late 1990's and say "nah, it will never work - it's just too crazy"?