It reminds me of Blockbuster. They had the market, the product, and the startup capital but didn't take the risk to see if it would be worth it to pivot.
Few outside leaders have the credibility to risk seismic changes to a business model for an established company.
It happens, but it’s a lot less common.
Being able to get the DVD extras, and director's cut editions of movies, as a huge advantage of physical discs. And of course the huge, one stop, selection. I currently have 2 VOD subscriptions and often still have to pay extra for quality movie rentals.