It's a very interesting situation because while it's clearly a "typical evil corporation" move, it's one that's objectively justifiable given the evidence. Because I am anti-putting-sugar-in-everything (HFCS or otherwise), I hope that this will result in more people associating corn syrup with sugar. All the campaigns against HFCS should really have been campaigning against all forms of sugar all along and the association will (perhaps inadvertently) make people more averse of products with too much sugar.
Wow, that's fascinating. My gut reaction to the term "corn sugar" is "that doesn't sound too bad."