It's a great initiative, but I'm pessimist about this. I tried to introduce colleagues to RSS and the reaction I got was "why would I want this, it's inferior to twitter, non interactive etc etc". So it went over the head of those whimsical people, it's possible that I could have explained it better although at that point when they accused me of pushing "obsolete technology" I did not bother anymore. Even to the point where I said that RSS feed on the marketing website needs some improvements the reaction was that it would harm the "social media presence".

My reaction was: "So we are cutting the branch we're sitting on, keep calm and carry on".