How is writing an article unfair? How exactly does it rob anyone of anything? What possible reality check is given by not having this article?
Every single business is unique and everyone's situation is different. There's no shortcut other than just doing it, and there's always plenty to learn from every story, including this one. Failure is part of the game, and I'd much rather have people be inspired to attempt it, and have a few succeed, than nobody try at all.