The real interesting data was in teenagers though, their most popular platform is Snapchat, but none of the platforms had managed to make more than 40% of teenagers create an account with them.
I think this is interesting because it shows that Facebook isn’t really sucking that much worse than Instagram and that Instagram isn’t going to save Facebook on its own.
From a more anecdotal perspective, I think the integration was smart. I’m not very active on social media, but I do use Facebook to arrange events with my friends that live in multiple cities. Because I see people sharing Instagram posts on Facebook through the integration, I’ve considered creating an account. Of course I’ve also considered leaving the platform because Facebook keeps doing the wrong thing.