However, I'm still not clear from this reporting how the crew mistook blue taxiway lighting for white runway lighting. This isn't supposed to be subtle, and I haven't ever experienced it to be subtle.
Edit: OK there is a partial explanation here that appears as though at the time they committed to taxiway C as runway 28R, the visual cue they relied on was airplane lighting looking like it was runway lighting. Airplane taxi and takeoff/landing lights are white, navigational lights are green or red. Strobes usually aren't on while on the ground or at least probably shouldn't be.
It's an interesting dilemma. And fatigue is a significant contributing factor as well.