Violent agreement. Focusing on one thing dramatically increases your chance of success, and makes it easier for folks looking for that specific thing to identify you.
Mr. Horner's site seems even more reverse than a reverse application - does that make sense? He seems to be saying, "First, decide if you like ME. Then, decide if you have a job for me."
EDIT: I should have said "industry" instead of "thing" in my second sentence. He's stated he wants to be a generalist, not a specialist. He would fare better by targeting a specific industry.