But a generalist in what area. My first thought was he was looking for a job in the advertising industry, based on the page itself. He gives no indication what he wants to do. Even saying "I design things" eliminates, say, accounting.
Mr. Horner's site seems even more reverse than a reverse application - does that make sense? He seems to be saying, "First, decide if you like ME. Then, decide if you have a job for me."
EDIT: I should have said "industry" instead of "thing" in my second sentence. He's stated he wants to be a generalist, not a specialist. He would fare better by targeting a specific industry.