The GDPR requires consent or some other legitimate reason to store data about a person.
I see dark patterns everywhere. I never give consent. But I get tracked to death everywhere all the time. Even before I touch anything on a website, it plants dozens of cookies on my machine.
But cookies are not even the problem. Fingerprinting is. When I visit a hifi store with my smartphone, next day my Desktop PC will show me nothing but hifi ads. Even though I don't store cookies on any of them.
Additionally, the web turned into an arcade game. The user has to rapid fire click away 'OK', 'I AGREE', 'I CONSENT', 'I UNDESTAND' buttons. He is not giving consent. He is just trying to get through this pile of nonsense to reach the content.