Nope. Open Source is a trademark precisely to avoid this sort of misuse. It's not a "what it means to whomever" sort of deal.

That was done in part due to intentional (and damaging, if ultimately unsuccessful) efforts to undermine the meaning of terms like 'Free Software' by Microsoft back when the FSF was a fledgling movement and Microsoft was an evil empire.

I don't mean to imply negative things about the company. The license is still a heck of a lot better than fully proprietary -- I love the product in part for that reason -- but it's definitely not 'open source' or 'free software' as the headline implies.

(I don't think the company claims it is either)