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Never start a business offering/selling to rational customers.

I know for most that's obvious for most but apparently not me. :<

Randy's law 248: At the heart of most successful businesses is an irrational consumer.

How do we know which ones are irrational or how to find them? :)

I have this theory that ppl throw out crazy ides like the earth being flat or that there are giant apes living in the pacific northwest in order to find irrational consumers. If anything sticks, you've got one!

Makes sense, right? If someone, say, actually believes the earth is flat, despite having access to the Internet, etc they must an imbecile. These are exactly the types of ppl that can easily be separated from their money.

Apologies, Alex Jones, for revealing your business plan. ;>

Then you can sell supplements that turn people red, it's a win win

Supplements that turn people blue are good too:https://www.wired.com/story/does-colloidal-silver-work/

Point well made. I could never put my energies behind something I knew to be false, dangerous, unhelpful or something I myself didn't believe in. Does it mean you have to be somewhat ethically and morally "flexible" to get going in startup land?

I am too scared to conclude anything about this lest I cement my mind into hopeless cynicism.

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