The more globalized your daily affairs are and the more "scientifically" you think, the more you will be drawn to a unix-time style of thinking. "Humanistic" times are designed to unify everyone around particular rhythms that have the same "names" for when work starts (9), when work ends (5), the middle of the day (12/noon), etc, regardless of where they live (and at the cost of actually meaning the same time wherever you live).
Those are even less meaningful if your schedule is based in weeks and months rather than days, though.
The humanistic factor of time zones is most useful for in-person, social stuff. In every other case I would prefer to tell someone what GMT time I wanted to get on the phone with them.