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Sure they are now, but in the mid 90s? Porsche legitimately took a risk with the Cayenne when they started development.

The Rav4 was the first CUV (unibody SUV) and it only came out in '94. The fact that a sports car maker was right there with Toyota is kinda amazing.

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Sure but SUVs in general sold like crazy, they had a few years to watch the rav4 sell extremely well, BMW came out with the M3 at the same time, and Mercedes was already making a ton of money selling luxury SUVs. I just don't see how this is a good example of price before product, or how much of a risk it was given what was happening in the market.

The Jeep Grand Cherokee has always been a unibody SUV and it came out in '92. You could make an argument that it was the first crossover, but it certainly wasn't the first unibody SUV.

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