I hate the initial comparison. Look, everybody knows that SUVs are the easiest type of car to sell, and compacts are the most viciously difficult. So starting your article with a comparison that is so obviously flawed hardly lends credibility to the point you are trying to make.
Edit: I still can't believe that they chose to compare it to Chrysler's complete inability to make a compact car that would sell in the early 2000s. As if putting price first would have fixed the Dodge Neon.