We've done A/B testing at Rypple on our Pricing page, and found most of the principles suggested by UXMovement to be true.
You've done some interesting things with your pricing page. Couple comments: - I'd reduce the complexity of the page by removing the drop down boxes for impressions and just changing the pricing buckets to up to the maximum impressions offered by that bucket. The way you've got it now means there's effectively 13 plans. - I've found that listing the features in order from those included in all plans to those included in the fewest plans to work the best.