Edit:
And as the original iPhones used Infineon chips (which Intel acquired), depending on your perspective, you could twist it and say they’ve been there since the beginning. Bit disingenuous to me, but I could see someone making that claim.
That's a very antiquated view of modern CPU design. Unless you're designing a coin-cell powered CPU the x86 decode stage is effectively free and can be disregarded. Besides: most ARM (and nearly ever other modern RISC CPU) does the same thing, decoding the instructions to internal micro-ops. x86 variable-length instructions vs RISC multiple instructions can be thought of as different instruction compression schemes and which one treats your L1-I cache better depends on workload.
CPU ISAs are effectively an ABI for hardware. Except for the extremely low end, no one directly executes the ISA anymore and hasn't for years.
I suppose if anyone were designing new ISAs they'd design them with that assumption, to avoid baking-in temporary implementation details they'd regret later (see: branch delay slots).
Yep. See RISC-V's decision making process.
FYI - Apple is a hard driving customer, they do not compromise on power, performance & cost/pricing