I'm a layperson for matters related to design. But, for me, that looks like a lot of thinking and writing... just to land on a mundane font with the company name in white on black.
Perhaps it makes sense though, again, not my wheelhouse.
Perhaps it makes sense though, again, not my wheelhouse.
It helps to ensure that teams e.g. third party agencies from around the world are using the Uber brand consistently.
Same way we have development style guides for when you have large dev teams.
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...