FORD is heavy and personal. The point of small talk is that it's small and light. You have to make sure you trust a person before you start talking about personal stuff.
Small talk is about progressive disclosure. You make the conversation a little bit more personal and see if the other person reciprocates--but you have to start small, that's the whole point. If someone started out asking me about FORD I'd think they were odd/awkward or maybe snobby.