Here we are complaining about Microsoft, Google, and Mozilla's behaviour. Arguing about openness, paying for software, market share. You control exactly two of those things. You control what you pay for, and your choices affect market share. Yet you're complaining about the level of open-ness of companies who aren't trying to be open, hoping that someday it will change.
They don't change because their customers arbitrarily WANT them to change. They change when their market share is threatened and they are FORCED to change.
You want to make the Windows team listen? Stop using Windows. You want Mozilla to stop using Google as their default search provider? Change your default search provider manually. You want Google to stop spying on you? Stop using Android.
A lot of people will argue that it's not practical, too much effort, too costly. That's fine, but don't expect anything to change. You're acting like sheep so you're being treated like sheep. In one breath you say "companies only care about their bottom-line!" and in the next you whine "Microsoft is upselling me, Googleplex is tracking me, Firefox is in bed with Google!"
Well, that's because Microsoft pushed Windows 10 in your face and you ate it. Google tells you they'll sell your info and you let them. Firefox tells you they're gonna hop into bed with Google and you said nothing about it. You're screaming, but they have headphones on that are made up of your cash. When you speak softly and carry a big stick, these companies will listen.