> You know, good design principles weren't invented in 2006. There was plenty of good design in the 90s in other industries (publishing, newspapers, magazines, advertising, academia, ...), but apparently fucking nothing of that filtered down to webdesign.
Actually, when computers started to be used for these things, a lot of traditional media went nuts and threw out their design principles in order to take advantage of new technology.
Remind me when I get home from work tonight, and I can upload some scans of what happened to Marvel Comics letters pages, trade dress, house ads, credits/title pages, and even in some cases dialogue lettering, when they switched over to digital typesetting and color separations in late 1994/early 1995. Splashes of color and awful CGI artwork everywhere. In 1997, they switched to a retro-looking style that pulled back on most of the excesses... but it was still really gaudy compared to early 1994, and it wasn't until the 21st century that they remembered there are principles to good design.
Edit: Actually, I can show you what happened to the trade dresses now, since cover scans are widely available. Images are grabbed from https://www.mycomicshop.com
The cover of Uncanny X-Men #315, released in June 1994 (comics are dated two months in advance). Fairly tasteful trade dress. https://d1466nnw0ex81e.cloudfront.net/n_iv/600/639727.jpg
The cover of Uncanny X-Men #322, released in May 1995. Look at that CGI X! (Edit: And the teaser lettering looks like WordArt!) But they're not done experimenting yet. It gets worse. https://d1466nnw0ex81e.cloudfront.net/n_iv/600/861739.jpg
The cover of Uncanny X-Men #332, released March 1996. This is peak mid-90s gaudy. https://d1466nnw0ex81e.cloudfront.net/n_iv/600/865533.jpg
And if you're wondering what other comics, that didn't have a recognizable symbol made out of simple shapes, used... well, let's have a look at Incredible Hulk #442, released April 1996. Yep, it's a CGI atom. https://d1466nnw0ex81e.cloudfront.net/n_iv/600/865365.jpg
Or Amazing Spider-Man #411, released March 1996. Three dimensional Spider-Man mask! https://d1466nnw0ex81e.cloudfront.net/n_iv/600/882953.jpg
(and if you think these are bad, you should see the interiors)
But things got better, right? Well, here's Uncanny X-Men #346, released June 1997, the first month of Marvel's retro look. It's like they wanted to return to the mid-1994 look but didn't quite remember how anymore. https://d1466nnw0ex81e.cloudfront.net/n_iv/600/844811.jpg