Also living in Sweden here - article misses two huge points.

Same day delivery? Not a big deal. The fact that PostNord won’t deliver packages to my doorstep is though. Having to go to ICA to pick stuff up is a complete pain in the ass sometimes, especially if the package is bigger and I can’t carry it with me on my bike.

Article doesn’t really mention the new tax on stuff imported from China either - that basically killed the crap Chinese knockoff market for things like 10kr cords and the like. If Amazon didn’t find Sweden appealing before they find it even less appealing now.