Our strength is definitely product quality, stemming from our attention to detail, knowledge of theory, and direct ingredient sourcing. Our weaknesses are primarily lack of sufficient initial funding, launching a gourmet product into a weak economy, and our general lack of business savvy. Did I mention that the product is good?
While there are definitely overlaps between the thought process of programming and that of business development, every time I have to deal with a regulatory agency I definitely long for the orderliness of a xterm. Many days I hope that "spend time working on your weaknesses" turns out to be a good long-term personal strategy.
If you're in the Bay Area and like good food, do check us out. We're opening a store in Oakland in the next few weeks, and are at Farmers' Markets from Santa Cruz to Marin. Or if you're a frozen dessert fanatic somewhere else, we ship overnight on dry ice, although the shipping costs can be rather steep.