They’ve just started a game store. Encouraging integration of their social features into games will allow them to take a healthy bite out of Steam’s pie.
https://www.engadget.com/2018/06/12/steam-finally-adds-voice...
What they added was voice chat to static groups[0], whereas before you had to invite everyone to a custom group chat every time. Definitely a QoL improvement, but not exactly "new".