Some additional context to the #deleteDidi online campaign and the death of 2 passengers, which was missing in the article but important in understanding Didi struggle, not just financially, but with its product and culture: the victims were using the low-cost product inside Didi (akin to UberX) that somehow allows drivers to see would-be passengers' photos and in order to "increase engagement." The driver who murdered the most recent victim has been reported by other passengers for suspicious/inappropriate behaviors before, but was not taken off the platform. This victim just happens to be an attractive flight attendant. This is all to say the product culture within Didi is not just cut-throat and competitive, but borderline amoral--driving growth and engagement at all cost, literally at the expense of their customers.