They'd have to be careful in some EU countries with that trick.

Actually doesn't even showcase the apple software. The disclaimer in their own and says additional software is used. So I assume they are postprocessing with color correction and who knows what else.

I don't doubt that is the kind of setup they use, but on this video I see a link to buy the lense advertised but it is not really implied that is what Apple used. Do we have a real knowledge of what hardware they really use for their materials? It would really be interesting to know at least for an information point of view.