Hacker News Reader

Comment by sschueller | Hacker News Reader

I am not surprised as others have been cought doing the same. Anyone remember the DSLR in the reflection in a Nokia ad that was supposedly shot a Nokia? Have you seen the rig Apple uses? doesn't look much like a phone anymore but technically is still an iPhone.

Sadly the P20 pro has an incredible camera and would stand on its own without forgery.

All I really care about is that they unlock their bootloader. The marketing crap is always half truths anyway. Retina, you mean 4k?

View on HN

> Have you seen the rig Apple uses?

I cant find this, do you have a link? I'm quite interested in what they do.

Apparently at least specialized lenses and stabilizers. https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads...

Well there is this:

https://youtu.be/OkPter7MC1I

I don't doubt that is the kind of setup they use, but on this video I see a link to buy the lense advertised but it is not really implied that is what Apple used. Do we have a real knowledge of what hardware they really use for their materials? It would really be interesting to know at least for an information point of view.

They mount DSLR lenses onto stripped-down iPhone chassis via custom adapters. So it demonstrates what the Sony sensor + Apple software can do, but isn't reproducible in the real World.

They'd have to be careful in some EU countries with that trick.

Actually doesn't even showcase the apple software. The disclaimer in their own and says additional software is used. So I assume they are postprocessing with color correction and who knows what else.

It's all about lighting, and doesn't have to have some complicated rigs. These guys have done a bunch of videos on getting professional shots out an iPhone. For example:

https://fstoppers.com/education/new-iphone-fashion-shoot-bik...

https://fstoppers.com/commercial/iphone-fashion-shoot-lee-mo...

For big money advertising shots, I'm sure Apple uses gimbals/tripods. I haven't seen any proof they attach giant Sony/Nikon lenses though.

Reply on news.ycombinator.com