This is what was lost when blogs overwhelmed journalism. Fact-checking, accountability and misaligned curation but I am hopeful blogs will evolve over time to incorporate them back.
News corporations may be more consistent, but do you really think they're more trustworthy?
*For the record, I feel like being "evil" means to prey on human weakness, for which it seems like the site in question and PayDay loans generally fit that bill.
I can't answer those questions any better than you already have:
(Already, certain issues that seemed outrageous have been deflated by other commenters.)