Apple plays this game, but in a different way. They know that apps like Geekbench test for only a short duration which won't necessarily hit their thermal throttling if the phone is cool enough. Detecting 100% load for a few dozen seconds and giving it full performance isn't hard, that is what Huawei and other vendors should have been doing.

Issues like the Intel i9 performance going significantly downward with consistent usage are often missed by benchmarking apps: https://arstechnica.com/gadgets/2018/07/we-tested-throttling...