In Texas, anyway (where WF started), other grocery chains have been passing them by. A big part of why WF sold to Amazon is that they are getting squeezed between co-ops and chains like HEB's "Central Market" stores, which have lots of organic produce at better prices and with better public image. Trader Joe's is another chain that has been encroaching on their space. I think WF was pushing the envelope on healthier and/or more socially responsible produce and other foodstuffs 20 years ago, but that ship has long since sailed. Amazon got them past their "best by" date.