>Shoppers, however, have saved millions as a result of the shake-up.
This is why you're going to have a tough time getting sympathy from the public, and why I think (for better or worse) Amazon will win the PR battle. The average person now has access to healthier grocery / purchasing options as Whole Foods pricing has come down. If prices go up, they'll just switch to Walmart or some other cheaper option - leading to WF losses, and even more layoffs.