I'm kind of confused what they offer. Are they providing a software that is like a IT "ERP" system?
It's an on-call management system that receives events from multiple sources and routes to the appropriate people.
It can then phone/text them when it gets an alert, and escalate to the next person in the list of it doesn’t get an answer.
It’s not super-hard to replace with some twilio scripts/etc but it’s cheap and usually works as expected.
It’s nice to pay them to run alerting scripts, so they don’t run on the same infrastructure as production code.