I don't understand. Do the Dutch hate their own programmes? Why would they bother making shows they don't want to watch?
> if your culture is so great France and Germany you wouldn't need these subsidies.
I'm not sure they need them, just that it helps promote it. These shows might not necessarily be record-smashing-popular, but local film/TV from other countries routinely makes it's way to the US with sizable audiences (despite the US drowning in it's own media). Even childrens shows often have broad appeal. (as just a few examples, see 'Degrassi' from Canada, 'PJ Masks' and 'Miraculous' from France, 'Sarah and Duck' from Britain, 'Octonauts' from Ireland).
Some of those are funded in part from "cultural quotas" (various implementations of similar ideas) such as https://en.wikipedia.org/wiki/Canadian_content . But it doesn't mean they aren't popular or good on their own.