Believe in something. Even if it means sacrificing everything. Especially investor's money, because that's what it's there for. Except when it comes to lives and health of other people. Make no compromises there, no sacrifices.
I have not read the book, but based on the author’s interviews I have to agree with the idea that fake it ‘till you make it should never be applied to the medical space.
When Theranos went live in Walgreens they crossed a line where limitless ambition should never be an excuse for vaporware. If accountability is at all an American standard, then Holmes should be prevented from ever being an executive in the health space. People’s lives were endangered. There is no excuse. Blood tests are not some b2b SaaS customer dev experiment.
That's your problem right there. I see no evidence (from the perspectives of politics, business, religion or any other angle I can think of) that Americans actually care even a tiny bit about accountability. They're perfectly happy to say they do, but when push comes to shove its a thin sheen over tribalism ("My opponents are obviously not being held to account").
So long as your belief is justified (even if mistaken). Some people think that they can believe hard enough to make fiction a reality. It’s not always easy to tell when this is thinking outside the box vs self-delusion.
From what I have read, this is a third case. It seems to have crossed from belief, to delusion, to deliberate fraud.
I can't believe no one has caught on to the fact you are apparently making some sort of joke based on the just-now-launched Nike ad campaign with the same exact text.