I'd like them to do that too. It's a chicken/egg/bootstrapping problem. You don't get a community of developers without HW, and you don't get a useful HW running OSS OS/userspace without the community.
OTOH, I think they'll have trouble attracting that much of a community to sustain the project if they just throw out such an expensive initially useless hardware out there.
But at least people will have something to play with. Better than promisses and sorrys.