Exactly. It's the "match that ignites an industry" and increases competition in order to create an economic imperative for the rest of the industry players to make electric products.

Supposedly this has been goal number one the entire time, so Tesla ought to be very proud to have played a role in finally breaking the electric car into the mainstream--not as a single company which may persist or may fail, but as an enduring concept adopted across the industry.

https://medium.com/@cormiston/the-elon-musk-business-model-c...

Musk has his flaws, but it's not a bad strategy.