Several young women maintain several distinct social media identities: one for family, one for friends, one for "daddies".
If the parts about lifelong commitment and no sex before marriage fails, but other gender conditioning remains, the various sugar daddies etc are logical/natural consequence.
Most often, when they suspect you have more than one, they'll close the multiples after requiring you to verify your identity on one (or more) of them.
Source: I only have one, but I run in occult circles. Many folks keep their occult stuff seperate from their main friends, family, and work account, with some overlap. Sometimes folks will go through and turn them in, and most folks turn around and make yet another new one.
key word there. I hope FB doesn't crack down on it, people are (IMO) entitled to multiple online identities and false identities. I'd like to keep work and private separate; I have a friend who uses a false name to try and avoid her stalker, etc.