Aside: I'd rather have a classic article with images and videos instead of that constant over- and underscrolling, images appearing and disappearing etc. I think the innovation is a bit compulsive.
I wonder how people come up with these insanity. It does not add any value to the article and is so infuriating. Apart from that, I found the article good.
Someone come up with a „brilliant” idea, someone else who doesn’t care implements it. That’s how usually short-lived, standard-breaking solutions are created. I’m seeing more and more often on many websites an ad in this „creatively revealing” image.
No! It's cool and hip, plus the template was not very configurable! :) <\UI rant>
This was one of the few articles where I appreciated Firefox's Reader View.
I think it's nice that we have both. I don't think there's any risk that this format will replace text articles overall. (If for no other reason than that the economics just won't make sense in all places.)