Medium is not doing any type of good job. Going on the website, i'm immediately flooded with a layout of pictures and headlines designed to gain my attention. Clicking on an article, I get two notifications that pop-up regarding their privacy policy and then their premium service. Their entire schtick is designed to distract you and keep you on their site for as long as possible, as part of a scheme to monetize as much out of every visitor. For a much better design, check out something like instapaper or it's competitors.