You guys are giving up a huge opportunity.
It is easy to make a thousand or more per week from these types of jobs. A thousand isn't a lot, but it is easily done in a few hours.
If they are paying commodity prices, then you give them a commodity.
The key? Boiler - Plate. Have a standard contract. Have a standard website theme, perhaps with multiple skins. Make it easy for them to enter their own content. You can build a decent CMS in a few hours or a great CMS in 10-15 (for clients like this that don't need extensibility). Amortize it over the 5-10 websites you're selling each week and you're time costs go down drastically.
I stumbled onto this strategy accidentally.
I had nothing else to do for a few hours.
My BATNA was earn $0/hour. I wasn't going to let my pride get in the way of easy money.
So I took a small "build me a website" job. Knowing they had small requirements, it was easily done in a few hours. I kept getting more requests, I kept sending out virtually the same website, over and over. I was getting them onto the host I use also and making an additional $50-$100 for each client as well.
Eventually it was only a matter of explaining how hosting works and how to add new pages and content. After the 30-45 minute explanation, it was coming out to move like $400/hour rather than $200 for a website.
Big Tip: Record your phone calls and meetings when you're explaining how hosting works and how to work your CMS. Go over what you said each time and work to actively improve it. Take 30 minutes, record screen capture videos with voice over. Give these to the client when you give them the minor training required.