Yeah, I agree with that quote so much. I was a pretty avid user, and only very slowly realized that I'd begun carrying around "The Audience" in my head, which judged what I did and how I looked at all times.
Becoming disenchanted with that mode of consciousness was a very long journey, I'm humbled to say. A key moment for me was realizing that if I was in the city where some "friend" or another lived, I wouldn't try to contact them.
That's not a real friend. I'm not being a real friend. In fact, everything in the whole domain is mislabled, and who wins? The company and it's advertisers. Value is leeched from real-life existence.
Glad to be gone from it -- unknown, away, without apparent value!