Right now our biggest competitor is non-consumption. Businesses see the value in A/B testing but just aren't doing it. The pain points we are trying to solve are setup & implementation, easy-to-understand real-time results, and resolving the marketing & IT impasse within organizations when it comes to doing A/B testing: marketing wants to do it, IT doesn't have time to help. We want to enable marketers to run A/B tests without having to rely on engineering or IT.
Great feedback on the pricing model. I agree this isn't perfect. We do offer a 100% Money Back Satisfaction Guarantee so if at the end of any month you aren't satisfied for any reason, we'd be happy to offer you a full refund for the month.