Besides work flexibility, culture, purpose, and equity, how is a new venture supposed to compete with an entrenched monopolist that is essentially printing money (see: Alphabet)? Sure, equity is a multiplier that can return a huge amount of money with huge risk, but even equity+salary can't come near total comp offered by these juggernauts. I mean, these companies generate mountains of profits after paying crazy salaries and perks.
How can a startup compete for talent against these behemoths?